Firme Clay Pomade

Suavecito Firme Clay Pomade is for those wanting a matte pomade with a stronger hold. This water-soluble clay pomade adds texture, definition, and hold without leaving your hair feeling dry or stiff. With a matte formula, you can easily create effortless styles while also getting enough hold to sculpt your hair into place. Perfect for those with fine hair that struggle to hold their style in place or for those with short to medium hair that need a little extra grip.

• Washes out easily
• Adds a signature Suavecito scent
• Easily re-workable

Shine: 0 / 5

Hold: 4 / 5

Who Is It For?

• All hair types
• Great for those with fine hair
• Works well to short to medium hair

What Does It Do?

• Adds volume and texture
• Delivers a strong hold with a matte finish

How Do You Use It?

• Start with dry hair. Scoop a fingernail-sized amount of pomade into hands and warm between palms - this step is especially important with this thick formula
• Work into ends of the hair first, then toward roots, distributing product throughout hair
• Repeat as necessary for additional hold. Use your fingers to comb hair into place, or tousle and twist hair for a more natural look
• You may also finish with a comb for a more polished style

Suavecito prides itself in making amazing pomades and a fine line of shaving and grooming products. Suavecito committed itself early on to becoming a cultural phenomenon. It is not enough to have traditional, well-crafted grooming products that work, they're a company devoted to the culture and its supporters.