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American Crew

American Crew

American Crew is a landmark in the history of men's grooming - trusted by professional barbers and stylists for more than 20 years. Every frame in their history reflects their commitment to empower men through quality grooming practices and products.

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Ask a barber: Everything you need to know about American Crew

We offer a great selection of American Crew products like shampoo, conditioner, styling products, shave creams, pomade and more. Here are some of the questions
our barbers often get asked about American Crew.


Which American Crew can I use for no shine?

American Crew Classic Boost Powder is for those wanting lift, thickness and a matte finish. Try Classic Matt Clay for increased texture, workable hold and a silky matte finish.

What does American Crew Americana smell like?

Bergamot, Lemon & Orange and Coriander give an invigorating fragrance that evoke spontaneity and passion, Essence of Elemi lends a grounding effect, whilst Green Wood adds a sharp masculine note, Cashmere adds balance and warmth, Dry Wood, Patchouli, Sandalwood & Ebony add intrigue and allure.

Are there American Crew products for beards?

Yes, for example the American Crew Beard Balm adds a healthy shine, provides a flexible-hold and softens and smooths the beard for a unique styling experience.

Who owns American Crew?

American Crew was acquired by Revlon.

Which American Crew product is best for long hair?

Longer hair can be prone to dryness, so make sure you use our moisturizing conditioner after shampooing.

How much American Crew fiber should I use?

Rub a small amount of fiber cream evenly between palms, work the product into damp hair or lightly to dry hair, applying roots to ends. Style as desired with your hands or a brush.

Is American Crew natural?

Yes, it's vegan, silicone-free, formulated with 84% naturally derived ingredients. Infused with moisturizing Vitamin B5 to promote healthy looking hair. Vitamin B5 gives moisture promoting healthy looking hair.

Can women use American Crew?

Absolutely. Shampoos marketed specifically for men often have different scents and packaging, but the basic ingredients and functionalities are usually very similar to those marketed for women.

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