Free EXPRESS shipping over $50

CHECK-IN

Search

All orders ship express. Free shipping over $50

Joico

Blonde Life Violet Shampoo

Size
  • Fast shipping within 2 business days

  • Easy Exchanges & Returns

  • Free shipping on orders over $50

The Product

 Joico Blonde Life Violet Shampoo is a sulfate-free, brilliant, brass-neutralizing cleanser that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. Exclusive SmartRelease Technology boosts hair's natural defence against daily damage while nutrient-rich Tamanu and Monoi oils help restore strength, irresistible softness and a bright shine while also sealing in moisture and leaving frizz behind! This gentle formula goes easy on delicate blonde hair and powerful enough to send brassy, yellow hues packing to maintain brilliantly bright blondes. 

Who is it for?
  • Coloured 
  • Blonde
What does it do?
  • Instantly cool brassy tones and brighten cool blonde hair
  • Help maintain healthy-looking hair with brilliant shine
  • Nourish and protect fragile blonde hair
  • Rich lather gently cleanses hair
  • Sulfate-free
  • Colour-safe
    How Do You Use It?
    • Apply to wet hair then lather
    • Leave in for 1-3 minutes
    • Rinse, and follow with Blonde Life Violet Conditioner
    • Use 2-3 times per week to maintain cool tones
    The Brand

    There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

    Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

    The Ingredient List

    WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, GLYCOL DISTEARATE, BETAINE, PHENOXYETHANOL, CALOPHYLLUM INOPHYLLUM SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, COCOS NUCIFERA (COCONUT) OIL, ARGININE HCL, ROSA CANINA FRUIT OIL, GARDENIA TAITENSIS FLOWER EXTRACT, ARGININE, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, PHOSPHATIDYLCHOLINE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, TETRASODIUM GLUTAMATE DIACETATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG/PPG-7/3 AMINOPROPYL DIMETHICONE, GLYCERYL LAURATE, IODOPROPYNYL BUTYLCARBAMATE, SODIUM BENZOATE, BENZOIC ACID, DEHYDROACETIC ACID, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, SODIUM HYDROXIDE, BUTYLPHENYL METHYLPROPIONAL, LIMONENE, GERANIOL, FRAGRANCE/PARFUM, EXT. VIOLET 2 (CI 60730), RED 33 (CI 17200)