Presence isn't just about what you wear. It's about how you use what you've got. The Shelby Co. Limited Collection gives you the tools to build that sharp, controlled look the Peaky Blinders made famous, but only if you're using each product the right way.
Here's your guide to getting the most out of every piece in the lineup, and the mistakes to avoid along the way.
Dust Styling Powder (30ml)
Do: Apply a small amount at the roots and work it in with your fingertips for instant lift. This product is built for volume, so a little goes a long way.
Don't: Overload your hair with it. Dust Styling Powder is lightweight by design. Piling it on will leave hair looking dry and chalky instead of naturally textured.
Wax (100g)
Do: Warm a small amount between your palms before applying to structured styles and clean parts. Wax gives you flexible hold with shine, so use it when you want your style to move without losing control.
Don't: Use wax on fine or thin hair expecting major volume. It's built for control and shine, not lift. Pair it with the Dust Styling Powder if you want both.
Matte Paste (100g)
Do: Work it through damp or dry hair for a strong hold with zero shine. This is your go-to for messy, lived-in styles that need to hold up all day.
Don't: Apply too close to the roots if you're going for texture throughout. Start mid-strand and work outward for the most natural, reshapeable finish.
After Shave (100ml)
Do: Apply after your shave to soothe the skin and lock in that warm, smoky scent. A little goes further than you'd think, so use it sparingly for an all-day signature.
Don't: Apply it to broken or irritated skin. Give your skin a moment to settle after shaving before patting it on.
Sea Salt Texturizing Spray (250ml)
Do: Spray it into damp hair before blow-drying, or into dry hair for an instant boost of grit and movement. It's built to add texture without weighing hair down.
Don't: Use it as a finishing product on already-styled hair if you want a sleek look. This spray is for texture and volume, not control.
Flip Comb
Do: Keep it in your pocket or bag for on-the-go touch-ups. Use it to sharpen your part or reshape your style between visits to the chair.
Don't: Force it through tangled or product-heavy hair. Let your styling product settle first, then use the comb to refine, not restyle from scratch.
Building Your Routine
The real power of the Shelby Co. Collection comes from knowing how these products work together. Start with texture and hold (Wax, Matte Paste, or Sea Salt Spray), build volume where you need it (Dust Styling Powder), finish your shave right (After Shave), and keep the Flip Comb close for touch-ups that keep your look sharp from morning to midnight.
No shortcuts. No compromises. Just a routine built the way Tommy Shelby intended.
Ready to Build Your Look?
The Shelby Co. Limited Collection is available now exclusively at Tommy Gun's Original Barbershop locations and online. Ask your barber which products fit your style, and start building a routine that carries some real weight.
PEAKY BLINDERS © 2013 – 2026 Garrison Drama Limited. Peaky Blinders is a registered trademark, used under licence from Banijay Entertainment.
