Matte Paste

• Keratin infused 
• Water-based 

Who Is It For?

• Suitable for all hair types 

What Does It Do?

• Creates matte texture 
• All day firm hold 

How Do You Use It?

1. Scoop a small amount of paste into your palms 
2. Rub your hands in a circular motion to make the paste workable 
3. Apply evenly throughout the hair to create your desired style 

Our ingredients lists are updated as frequently as possible. Please refer to the ingredient listing on the packaging of your product to ensure all ingredients are suitable for your needs.

Straight from the streets of Small Heath to your bathroom shelf. This collection brings the sharp edge and impeccable grooming of the Shelby family into your everyday routine.

Strong holds, matte finishes, textures that mean business. From styling waxes and pastes built to last the day, to a sea salt spray for that effortless, weathered edge — every product here is made for men who set the terms, not follow them. Finish the look with a blade-built folding comb and a bonfire-scented aftershave sharp enough to close the deal.

No fuss. No shine you didn't ask for. Just Peaky Blinders — by order.