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Joico

Color Endure Violet Shampoo for Long Lasting Color

  • Fast shipping within 2 business days

  • Easy Exchanges & Returns

  • Free shipping on orders over $50

The Product

Joico Color Endure Violet Shampoo is for those wanting to tone blonde or gray hair. It offers UV Protection to neutralize oxidation which can lead to the hair becoming brassy or yellow. It effectively maintains and brightens cool blonde and grey hair tones, cleanses hair with a gentle action and rinses away impurities while preserving hair colour.

Who is it for?
  • Blonde or Gray Hair
What does it do?
  • Prevents colour fade
  • Neutralizes brassy tones
  • Colour-safe
How Do You Use It?
  • Apply to wet hair and lather
  • Leave in for 1-3 minutes
  • Rinse
  • Use 2-3 times a week
The Brand

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

The Ingredient List

WATER/AQUA/EAU, SODIUM METHYL COCOYL TAURATE, COCAMIDOPROPYL BETAINE, COCAMIDE MEA, GLYCOL STEARATE, PENTAPEPTIDE-29 CYSTEINAMIDE, PENTAPEPTIDE-30 CYSTEINAMIDE, TETRAPEPTIDE-28 ARGINNAMIDE, TETRAPEPTIDE-29 ARGINNAMIDE, HYDROLYSED KERATIN, COCODIMONIUM HYDROXYPROPYL HYDROLYSED KERATIN, PANTHENOL, POLYQUATERNIUM-10, CITRIC ACID, PROPYLENE GLYCOL, POLYQUATERNIUM-7, DIAZOLIDINYL UREA, PEG-150 PENTAERYTHRITYL TETRASTEARATE, TETRASODIUM EDTA, SILICONE, QUATERNIUM-16, AMODIMETHICONE, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, UNDECETH-11, C11-15 PARETH-7, BUTYLOCTANOL, UNDECETH-5, LAURETH-9, GLYCERIN, TRIDECETH-12, IODOPROPYNYL BUTYLCARBAMATE, PPG-12-BUTETH-16, POLYAMIDE-2, LIMONENE, LINALOOL, FRAGRANCE/PARFUM, EXT VIOLET 2 (CI60730), RED 33 (CI17200)