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Joico

Blonde Life Brilliant Tone Violet Smoothing Foam

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  • Easy Exchanges & Returns

  • Free shipping on orders over $50

The Product

Joico's Blonde Life Brilliant Tone Violet Smoothing Foam is luxuriously creamy, icy cool and light as a cloud. Formulated to enhance shine, hydrate dry strands, and protect from daily damage, this dual-action styling breakthrough tackles brassy and yellow tones and leaves hair exceptionally smooth, bouncy, super soft, and Blonde Life bright!

Who is it for?
  • Coloured 
  • Blonde, Grey, Platinum
What does it do?
  • Instantly cool brassy tones and brighten cool blonde hair
  • Maintains the beautiful brightness of cool, blonde hair
  • Adds lightweight bounce and body
  • Smooths and reduces frizz
How Do You Use It?
  • Shake well and dispense a small amount into hands
  • Apply evenly to clean, damp hair and style as usual
The Brand

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

The Ingredient List

WATER/AQUA/EAU, CETYL ALCOHOL, PROPANE, PEG-40 HYDROGENATED CASTOR OIL, BUTANE, PETROLATUM, LAURETH-4, CRAMBE ABYSSINICA SEED OIL, ARGININE HCL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ROSA CANINA FRUIT OIL, PHOSPHATIDYLCHOLINE, CALOPHYLLUM INOPHYLLUM SEED OIL, COCOS NUCIFERA (COCONUT) OIL, AVENA SATIVA (OAT) PEPTIDE, GARDENIA TAITENSIS FLOWER EXTRACT, CETRIMONIUM CHLORIDE, OLETH-20, POLYQUATERNIUM-7, TETRASODIUM GLUTAMATE DIACETATE, GLYCERIN, ISOBUTANE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, CHLORPHENESIN, SODIUM BENZOATE, SODIUM HYDROXIDE, CAPRYLYL GLYCOL, BENZOIC ACID, BUTYLPHENYL METHYLPROPIONAL, LIMONENE, GERANIOL, FRAGRANCE/PARFUM, EXT. VIOLET 2 (CI 60730)